| Welcome Ohio
Occupational Therapy Association serves both our members and consumers
by promoting occupational therapy and by addressing professional issues
that impact the education and practice of occupational therapists in the
state of Ohio. Please take some time to explore the pages of our website
and sign our guestbook at the bottom of this page. We want to hear from
you!
The next meeting of
the OOTA Board will be held Saturday, August 2 beginning at 10:00 a.m.
in the board room at Mount Carmel East Medical Center, Columbus. All members
of OOTA are welcome. If you have issues to bring before the board, please
contact your board representative.
Meetings in 2008:
August 2 (at Mt. Carmel); October 9 at the Holiday Inn French Quarter,
Perrysburg.
AOTA
Introduces New Brand at Annual Conference
What is a Brand?
A brand is not a name or a logo. It is not a product, service or
business. It is a promise, an expectation and ultimately an experience.
The strongest brands in the world own a place in the consumer’s
mind and when they are mentioned almost everyone thinks of the same
things. Nearly 1 year in development by AOTA, OT’s new brand
platform is intended to crystallize what the profession stands for
and the positive impact it has on the lives of its patients.
Living Life To Its Fullest
“Living
Life To Its Fullest” differentiates occupational therapy from
other disciplines that may appear similar in features, attributes,
and possibly even benefits. When people hear the words “occupational
therapy” and “Living Life To Its Fullest” used
together, we want those words to strike at the core of who we are
as humans. When occupational therapy says the impossible is possible,
we are helping people live life to its fullest. When occupational
therapy sets goals for someone who felt those goals were beyond
their reach, we are helping them live life to its fullest.
The Moment of Truth
Occupational therapy’s new brand must be enhanced and guarded
and every point where the OT profession touches the customer. These
touch points build the consumer’s perceptions about the brand,
good or bad. Performance needs to be consistent over time and everyone
in the OT profession has to always be upholding the brand. It is
what some people call “E” to the third power—every
patient, every encounter, every day. There is "The Moment of
Truth" with every patient. That’s the moment that your
patient decides whether or not you are what you say you are. Helping
each patient Live Life to its Fullest will prove us to be true.
Describing
Occupational therapy helps people live life to its fullest. It does
this by helping people of all ages who have suffered an illness,
injury or some form of debilitation relearn the skills of daily
living. By focusing on the physical, psychological and social needs
of its patients, OT helps people function at the highest possible
level, concentrating on what’s important to them to rebuild
their health, independence and self-esteem. Occupational therapists
are specially trained and credentialed in the field and rely on
evidence-based best practices and science-driven data to constantly
improve patient outcomes. In an era where consumers want to increasingly
be empowered and maximize life’s potential, more and more
people are recognizing the value of occupational therapy and as
a result the field is expected to grow significantly over the coming
years
.
What’s Next?
Over the next several months, AOTA will develop communication tools
and begin to use the brand as part of its advocacy with policymakers,
in targeted advertising to increase AOTA’s profile, in speaking
with students interested in entering the field, in discussions with
reporters and many other activities. You’ll be seeing and
reading a lot about "Living Life To Its Fullest” because
we believe that the aspirational goal behind those words is a key
component in AOTA fulfilling its Centennial Vision and in the OT
field continuing to grow and fulfill its professional potential.
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NEW!
2008
OOTA Conference
October 10-11, 2008
Visit
the conference
page for the:
Call for Papers
Call for Posters
Exhibit/Advertising/Sponsorship Information
Link to the Holiday Inn, French Quarter |
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NEW:
OT's in Action
- OTs, OTAs and Students who want to be actively involved in advocacy
go to Action
Alerts
Information
related to AOTA Board and Specialty Certification. Click here.
OOTA Board Seeks
Mental Health Member Support Group Coordinator.
To view the description of this position, please click here.
OOTA
Members - Check out our Member Area by clicking on the link to
the left and logging in. We are encouraging use of the options available
including Member Support Group pages and listservs, online OT Newsbreak,
and our message board. Review current Member News from our Governmental
Affairs Chair. Let your employers and vendors know to keep us in mind
for their advertising needs so that we may bring you more options to consider.
Not a Member?.....Check out our list of benefits and take advantage of
our on-line enrollment.
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